RF REWARDS campaign concepts for Rodan + Fields

RF Rewards is a revamped rewards program for RF sales consultants at all levels. The goal of this program launch was to simplify the experience of earning rewards, as well as to boost engagement and spark delight with elevated merchandise and communications.

From a design perspective, our mission was to create a lifestyle brand within the overarching R+F brand structure – one that nods to brand DNA, but also stretches out and has a bit more fun.

For this global 360° campaign, I worked with the CD to develop the look and feel and branding (color ways, logo, tagline, graphic patterns); merchandise designs; and all of the planning for an extensive photoshoot to support the launch.