Beyond the Shave campaign for a product bundle launch, Rodan + Fields

Beyond the shave was a product bundle that Rodan + Fields developed to appeal to and broaden use among male consumers. For this campaign, I worked with the CD to develop a marketing campaign that addressed the goal of reaching a male audience, and giving our mostly female sales consultants a new target demographic to pursue.

For this campaign, my team worked with the packaging team to tweak our color scheme, moving to a darker, more masculine palette. We used this a jump-off point to develop our product photography. For the campaign, we created social graphics, digital flyers, a landing page for our corporate website, as well as the look-and-feel for product demos at live events and interactive activations.

In the end, Beyond the Shave became an evergreen product bundle that was a beloved part of the Rodan + Fields product assortment.