Art direction and design for experiences that bring a brand to life.
I offer many years of experience providing creative and thoughtful art direction and design leadership for both physical and digital experiences. My goal is to help teams create resonant brand experiences across a large spectrum of touchpoints, enriching the user experience and strengthening the brand story.
I have worked closely with CDs, script writers, executives, content specialists, AV experts, production teams, and many more excellent people to help bring these events to life on stage and on screen.
Most of my experience is working with Rodan + Fields, where I managed and lead teams in the development of graphics and visual content for several keys areas at the annual Convention, a large-scale event that offered immersive training, dynamic activations, product launches, and the ultimate brand experience.
Please take a look below at a small sampling of some of the projects I have lead over the years.
Presentation design and stage graphics
R+F Convention, 2012-2019. Below are some highlights:
Art director for all Breakout Sessions. Led a team that worked with content owners, speakers, executives, AV teams, etc., to produce visual decks for numerous training sessions at each event. There were generally over 40 sessions and thousands of slides overall.
Lead Designer for the Leadership Summit keynote experience, 2018. Created motion graphics for the stage, including opening slates, walk on animations, and all content for the screen.
Developed animations and graphics for the main stage keynote experience in 2014 and 2015.
Developed a process align all parties and to streamline the creative delivery from early development stage to the final execution.
Stage and digital graphics + digital signage
Created extensive graphics for 3 product launches on the Rodan + Fields Virtual platform – a live experience that is filmed and distributed on a proprietary online service.
Art directed the motion graphics for each launch event.
Lead a team that selected and developed visual content for the backgrounds of stage spaces that were part of the broadcast.
Managed a team that developed graphics for digital signage at live events. For example, informational screens at activations, bite-sized training experiences in small classroom environments, quizzes, wayfinding, etc.
Printed collateral and leave-behinds
Oversaw the development and production of numerous pieces of collateral for event attendees. This consisted of everything from small editorial-style magazines to double-sided handouts.
Concepts, Branding, and Printed Signage
Worked with CDs, ADs, copywriters, and content owners to develop the branding and theme for two large-scale live events in 2014 and 2015, from concept level to execution stage.
Worked on the team that designed the printed signage for the event. Worked closely with the AD and print production vendors throughout the process.
Developed a large gamut of pieces, from 3-sided towers, to wayfinding meter boards, to digital screen wraps, to pedi-cabs.
